Can door and window enterprises ignore the Internet?

互联网来势凶猛，大大小小各行各业的企业必然都注意过互联网这个新生的经济形态。但是为什么与其他热情拥抱互联网的行业不同，门窗等家居行业无论是在互联网崛起的时候，还是在后来渐渐发展成熟的阶段，都保持着一种观看的态度，甚至有些传统的企业直接选择忽略互联网这个新生事物。

The Internet is coming in such a fierce way that enterprises of all walks of life, large and small, must have paid attention to the new economic form of the Internet. But why is it different from other industries that embrace the Internet enthusiastically? No matter in the rise of the Internet or in the later stage of gradual development and maturity, the home furnishing industry such as doors and windows keeps a watching attitude, and even some traditional enterprises directly choose to ignore the Internet as a new thing.

为什么会出现这样的情况?一方面是门窗产品不便于长途运输;另外一方面则是考虑到规模化生产的产品难以实现网上销售，也有部分产品是面向合作商户，所以多数的门窗企业就直接选择忽视互联网的存在，继续选择传统的销售模式进行经营。但是随着社会经济的发展，固化的传统销售模式的弊端就逐渐显露出来了，比如销售渠道扩张困难，产品推广方式陈旧，无法跟上时代的发展步伐，难以满足年轻消费者的需求。

Why does this happen? On the one hand, the door and window products are not convenient for long-distance transportation; on the other hand, considering that the products of large-scale production are difficult to achieve online sales, and some products are for cooperative merchants, so most of the door and window enterprises directly choose to ignore the existence of the Internet and continue to choose the traditional sales mode for operation. However, with the development of social economy, the disadvantages of the solidified traditional sales mode are gradually revealed, such as the difficulty of sales channel expansion, the outdated product promotion mode, unable to keep up with the pace of development of the times, and difficult to meet the needs of young consumers.

门窗企业可将互联网视为帮助工具

Windows and doors enterprises can regard the Internet as a help tool

门窗+互联网，会使门窗人感到水土不服?其实，谈到整个家居行业与互联网+的问题，业内人士有这样的观点：互联网+对于家居行业的发力，有着很大的作用，根据现在的趋势，不是互联网+什么的问题，而是互联网已经成为一个必备的发展工具，你不用，还真的不行。

Internet plus the climate does not suit one. Home furnishing industry and Internet plus problems are the main reasons for the industry. The industry has the following view: Internet + has a great effect on the strength of the home furnishing industry. According to the current trend, it is not the Internet + problem, but the Internet has become an essential development tool. You really need not. That's ok.

“互联网+”概念的提出，实际上就是为了服务进入互联网的行业。简单来说，其实就是让一个行业基于互联网这个平台，衍生出新的经济商机，完成销售模式创新的转变。尤其是在信息化泛滥的时代，人们的日常生活已经离不开互联网了，作为服务于人们的工具，同样也可以适用于门窗行业的发展。因此，门窗企业想要往互联网方向发展，必然要拿起这个必备的工具。

The concept of "Internet plus" is actually to serve the industry that enters the Internet. In short, it is to let an industry based on the Internet platform, derive new economic business opportunities, and complete the transformation of sales model innovation. Especially in the information age, people's daily life has been inseparable from the Internet, as a tool to serve people, it can also be applied to the development of the door and window industry. Therefore, if the door and window enterprises want to develop in the direction of Internet, they must pick up this necessary tool.

积极拥抱互联网 可助定制门窗企业抢占年轻市场

Actively embracing the Internet can help customized door and window enterprises seize the young market

门窗的定制化发展是门窗行业的一大趋势，这与年轻化的消费市场和不断升级的消费需求息息相关。有数据显示，当前中青年为门窗等家居消费的主流消费群体，25岁-35岁消费者占比合计为66%。由于年轻一代消费群体风格多样化、需求个性化特征日益明显，其不但注重门窗产品的功能需要，也注重装饰美观、彰显个性的需要。而成品门窗产品由于设计相对标准化和大众化，难以满足消费者个性化需求，因此，定制家居成为家居消费群体年轻化的最大受益者。

The customized development of doors and windows is a major trend in the industry of doors and windows, which is closely related to the young consumer market and the constantly upgrading consumer demand. According to some data, young and middle-aged people are the mainstream consumer groups of household consumption such as doors and windows, and the total proportion of consumers aged 25-35 is 66%. Due to the diversity of style and the increasingly obvious demand characteristics of the younger generation of consumers, they not only pay attention to the functional needs of door and window products, but also pay attention to the needs of beautiful decoration and personality. Because the design of finished door and window products is relatively standardized and popular, it is difficult to meet the personalized needs of consumers. Therefore, customized home becomes the biggest beneficiary of the youth of household consumers.

然而，这样的年轻消费者早已经习惯了互联网环境下的生活，因此，门窗企业，尤其是定制门窗企业，要想赢得年轻消费者的青睐，积极拥抱互联网，运用O2O的模式，或许是个不错的办法。

However, such young consumers have long been used to the life under the Internet environment. Therefore, the door and window enterprises, especially the customized door and window enterprises, may be a good way to win the favor of young consumers, actively embrace the Internet and use o2o mode.

其实门窗等家居业与互联网的发展，都绕不开O2O。说到O2O电商平台，多数行业内部人士都不陌生，甚至在业内还有不少已经成熟运营的企业。实际上，随着定制门窗的兴起，传统成品规模生产门窗的模式已经被打破了，不少门窗企业早已嗅到了其中的商机，结合互联网产生的O2O模式，就是通过线上体验，从而将客户引流到线下，真正实现了线上线下一体化的销售模式。不过现在的O2O模式仍然有很多需要完善的地方，比如线下服务的保证，线上体验技术的加强等。

In fact, the development of home furnishing industry and Internet, such as doors and windows, cannot be bypassed by o2o. When it comes to o2o e-commerce platform, most insiders in the industry are not new, even there are many mature enterprises in the industry. In fact, with the rise of customized doors and windows, the traditional mode of large-scale production of doors and windows has been broken, and many doors and windows enterprises have already smelled the business opportunities. Combined with the o2o mode generated by the Internet, it is through online experience, so as to drain customers offline, and truly realize the online and offline integrated sales mode. However, there are still many things that need to be improved in the current o2o model, such as the guarantee of offline services, the enhancement of online experience technology, etc.